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Sales/Service Cultures
Sales Training: Success in the Long Term
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Written by Colin Chodos and Eric Connerton   
Wednesday, 16 April 2008

A successful company must be innovative and proactive in an environment where the economy is tightening its belt.  Sales training should be pursued in an aggressive manner.  Not as a "one off" commitment, but an on-going process. Sales training that is a one time affair will rarely produce results or have any long term impact on sales performance; however training which occurs over the longer term is likely to see positive results and performance improvement.

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Challenges of Sales Training
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Written by Colin Chodos and Eric Connerton   
Wednesday, 16 April 2008

Sales training, used wisely, can help managers 'satisfy customers' and outperform competitors.  Management are now realising that sales training is a crucial part of having a competitive edge!

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The Benefits of Customer Surveys
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Written by Colin Chodos and Eric Connerton   
Wednesday, 13 February 2008

Customer surveys provide an important opportunity to seek feedback from your customers and also gain insight into what is on the horizon.  However, it is surprising to see how many companies who gather large amounts of data at great expense and then fail to:

            1. Extract some of the most crucial data from them and
            2. Use the resulting data to develop strategies to improve the business.

 

The benefits of customer surveys go far beyond the tabulation of data and exploring usage rates versus demographics.  Here are some ideas:

 

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Do you know your customer?
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Written by Colin Chodos and Eric Connerton   
Wednesday, 13 February 2008

To try and define a sales or customer service system without knowing your customers is like trying to play ‘pin the tail on the donkey’: you stumble around blindly with only the slimmest chance of hitting the mark.

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Celebrating Success
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Written by Eric Connerton   
Tuesday, 11 December 2007
Celebrating success is a simple way to motivate staff and ensure morale is kept high. Companies that choose not to celebrate their success often have fewer successes and less productivity.

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