Everyone’s a Salesman … your ‘Delivery person’ and even your ‘PA’!
Everyone in a company should be a salesperson! Certainly a bold statement!
The experience many of us have as consumers, when dealing with companies, can sometimes be exhaustive, frustrating and incredibly tiresome. Often it seems to me that we, the ‘potential customer’, are made to feel we are interrupting the person from doing their job.
A case in point ….. Recently I needed to fill the car. It seems that Shell Service stations are currently out of their premium fuel. When I asked the cashier if he knew ‘why their was a shortage of fuel?’, his response was rude and dismissive. “Call this number .. ask them.” Peter, the name on his badge, was obviously having a very bad day.
Without going on about the lack of service, the point is ‘Do our all our people see themselves as sales people for the company?
The sad reality, is no! …. In most businesses, the selling is left to the ’sales professionals’. Our people in accounts, marketing, reception, production and distribution are seldom encouraged to become the ‘extended sales team’.
For those companies that do develop the ‘interpersonal communication skills’ of every person that may ‘touch the customer’ the benefits are significant. Just knowing ‘what the company does?’ or how to ’show a customer that you value them’, exponentially increases the positive sales opportunities.
Imagine if your delivery people were incentivised to provide leads for the ’sales team’. Imagine if the receptionist was included in the sales bonus structure … by listening to customer feedback and identifying new sales opportunities.
The concept is endless … exciting and totally under utilised!
Once again, I ask you to consider if in your company or business, every person has been the challenged to act and behave as a potential sales person. If you think you want to explore further … give me a call. Better still, ask me to call your company … and I’ll give you my view of how your people are ’selling your company’.